Keuka College needed a logo for their new organization, You, Inc. You, Inc. teaches college students financial skills while providing resources from an external company, Arbol. The client’s vision aimed to symbolize the collaboration between the two companies while inspiring student engagement. Leveraging the shared tree element in both Arbol and Keuka College’s logo, I crafted a new tree design that metaphorically and visually represents the roots of financial literacy that grows into financial freedom. The logo incorporated the college’s brand approved elements such as the color palette and typography. The design not only meets the immediate needs of You, Inc. but also encourages the participation of students through communicating the possibilities of financial independence.
Key Skills: Adobe Illustrator | Brand Design | Client Discovery | Brainstorming Mood boarding | Conceptualization | Visual Storytelling
