The CLC is Keuka College’s literary magazine in which poetry, photography, graphic design projects, and more are showcased. The goal for my layout design was to be simple, neat, and clean as a canvas for the beautiful student artwork that would be displayed on the pages. I made sure my design would not distract viewers away from the student artwork so that it could be fully enjoyed as intended by the artists. My cover matches the simplistic theme of the contents, while also incorporating the college’s unique location of keuka lake. The lake outline blooms into a flower where Penn Yan, and more importantly Keuka College, is located. This visual embraces the creative and growing nature of keuka college students while fostering pride in the Finger Lakes. Ultimately, a different layout was chosen for the inside contents, but my cover was selected. Even more exciting, I’ve since learned that multiple Keuka College students felt so aligned with the cover art that they tattooed it on themselves!
Key Skills: Adobe InDesign | Layout Design | Graphic Design | Collaboration | Wireframing | Conceptualization | Brand Extension
