I was given the opportunity to join a collaborative project in which a design peer and I worked alongside our professor to design an art installation for the Keuka College admissions office. The admissions office had a large blank wall that they wanted to utilize as a way to foster an inspiring, colorful, and dynamic space. Our goal for this project was to design a piece that would captivate potential applicants and positively impact admission rates, while also creating a sense of school pride among current students and staff. We collaboratively designed an installation which consisted of three panels framed by plexiglass, set against a background image of the college grounds. Inspired by the quote 'Honored by the past, proud of the present, focused on the future,' these panels not only serve as aesthetically pleasing décor to add excitement and personality to the office space, but strategically work to evoke a sense of pride and aspiration among visitors. Currently in the planning stage, the image shown is a mockup of the intended installation.
Key Skills: Adobe InDesign | Adobe Photoshop | Brand Design | Collaboration Research | Client Presentations | Conceptualization | Visual Storytelling | Brand Extension
