The Seneca Watershed Intermunicipal Organization is currently working on a project to repurpose remnants of the old canal way of the Keuka Outlet as wetlands to capture and treat stormwater flows. As they prepare to install different technology along the popular walking trail, they needed a way to educate the public on why they are making these changes in nature. The solution was to develop a series of interpretive signage that would be placed along the trail and would each highlight different topics including technology, wetlands, invasive species, and SWIO meet the team. This was a collaborative project among a team of designers and I. Each of us were tasked with one of the four topics, mine being technology.
After extensive research to ensure I fully understood the technology aspect, I developed a wireframe template with design decisions guided by the interpretive sign 3-30-3 rule. This rule states that there are three different types of interpretive sign readers: ones that stops for 3 seconds, 30 seconds, and 3 minutes. I ensured my design would offer digestible and interesting information for each of these viewers, while also being formatted in a way that would guide the viewer's eyes along the page to encourage each one to be a three minute viewer. After developing my team's wireframe and basic layout, we incorporated different team member's visual elements based on their individual strengths, including line drawings, typography choices, text information, and other visual elements.
Key Skills: Adobe InDesign | Graphic Design | Research | Collaboration | Wireframing Conceptualization | Visual Storytelling | Brand Extension
