I approached this project with the desire to capture Upstate Brewing Company's unique and distinct characteristics, including the iconic taproom in Elmira, the rich characteristics of Upstate New York's nature, and a creative flight design to highlight their diverse local beer offerings. The goal was to produce stylish designs suitable for a range of merchandise, from shirts and hats to water bottles. While the owner opted for a different direction, I had a great time engaging in the creative process and research that went into these designs.
Key Skills: Adobe Illustrator | Adobe Photoshop | Brand Design | Brainstorming Mood Boarding | Visual Storytelling | Brand Extension
